1. You believe your company should be worth more
  2. You deal with fire drills running the day to day business but put off important decisions that can impact your future
  3. You want to understand all your options while minimizing your risks
  4. You don’t have a business plan (including bridging your talent gap)
  5. You are unsure how to maximize the value of your intangibles, especially your brands
  1. Your company’s value cannot be increased
  2. If a competitor knocks on your door, you are prepared to answer it
  3. You can really take a month off and never call into your company
  4. Your roadmap (strategy) is well defined and successfully executed
  5. Your business plan is an active, living document that everyone in the company lives by