Lawrence Siff
CEO, Neptune Advisors® and C Level Community®.
Lawrence Siff is the CEO of Neptune Advisors and C Level Community. Neptune Advisors is an advisory firm of former operators that applies a holistic approach to elevating middle market companies for optimal growth and success. C Level Community, a membership-based platform, connects middle-market leaders by providing educational resources both online and in person through its Thought Leadership Series, featuring world renowned CEOs. Neptune Advisors is the 2023 winner of Corporate LiveWire’s ‘Innovation & Excellence Award’, the most highly anticipated and celebrated recognition within the global corporate community. Mr. Siff has advised hundreds of CEOs and Boards on maximizing corporate value. He is the Founder of the Annual Pathway to Platinum Conference designed for CEOs to share best practices in management and oversight.
Mr. Siff, a National Association of Corporate Directors (NACD) Board Leadership Fellow, serves on the Board of Directors of AirMid Critical Care Products, JoVE, Two Ten International Footwear Foundation, Museum of Science and Brimmer & May School (past Chair). Mr. Siff previously served as a board member for Mason Companies Inc., Jones & Vining, Imagination Brands (Chair), Resilient Systems (sold to IBM), Kayem Foods, POW Audio, Formerly, Mr. Siff served on the boards of Asia-America Chamber of Commerce (Chair), Boston Aid to the Blind (Chair), Brown Club of Boston (Chair), Winsor School, New England Business Association, Association for Corporate Growth and the MA Senate Business Advisory Council. He is an Industry Advisor for Silverwood Partners, a boutique investment bank.
Prior to Neptune Advisors, Mr. Siff was Principal and Managing Director of Gordon Brothers Group, a $50 billion investment and transaction advisory firm. At Gordon Brothers Group, Mr. Siff founded the consumer products and branding businesses, which grew to become two of the firm’s largest divisions. As its Director of Strategic Acquisitions, he led acquisitions ranging from $5 million to $1.2 billion. Mr. Siff served on the Executive Committee and was an advisor to GBMP, an equity and debt fund. Over his 40-year career as a growth‐oriented corporate executive, Mr. Siff led manufacturing, technology, consumer, wholesale and retail businesses. He was the President and CEO of Babystripes, Inc., an online retailer of luxury baby gifts, and the President and CEO of Cherry Tree Products, Inc., a manufacturer, wholesaler and retailer of high‐end children’s clothing. Mr. Siff was the President and CEO of Ambassador Shoe, B‐W Footwear Inc. and B/W/A International, where he established operations at 38 factories in 9 countries and successfully sold the companies to strategic acquirers. Mr. Siff began his career at Procter and Gamble where he created the $4 Billion Wholesale Club Division.
Mr. Siff is a recognized expert in corporate governance. He has been a speaker at the National Directors Institute (Chicago), The Society of Corporate Secretaries and Governance Professionals (NYC), the Chief Executives Officer’s Club (Boston), the Asia America Chamber of Commerce (Boston), Morgan Stanley Smith Barney (NYC), Armanino McKenna Technology Forum (San Francisco), as well as a lecturer at Brandeis University International Business School, Babson Olin Graduate School of Business and Harvard Business School. He has been a contributor to Forbes. Mr. Siff graduated magna cum laude from Brown University and the Executive Program at Dartmouth’s Amos Tuck Business School.
Featured Speaker
Mark Beal
Author, Keynote Speaker, Generation Z Thought Leader
For more than 25 years, Mark Beal served as a public relations practitioner and marketer for one of the nation’s leading consumer public relations agencies developing and executing marketing and public relations campaigns for leading companies and brands around such major sports and entertainment properties as the Olympic Games, Super Bowl, World Series, US Open Tennis and The Rolling Stones.
Today, he collaborates with Gen Z as a full-time professor of practice, communication in the Rutgers University School of Communication and Information. Mark’s ongoing research of Gen Z has led to keynote speeches to the American Marketing Association, Association of National Advertisers (ANA) and the Public Relations Society of America (PRSA)
It was Mark’s Rutgers students who inspired him to author his first book in 2017, 101 Lessons They Never Taught You In College, which provides tips to college students preparing for their transition to a career. Media and readers nationwide responded so positively to the book that Mark authored 101 Lessons They Never Taught You In High School About Going To College which was published in 2018.
Mark’s book, Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media, was published in 2018 and captured the attention of media, marketers and employers nationwide as Gen Zers were starting to become a focus of corporations and brands. In 2020, Mark co-authored Engaging Gen Z with Harvard University student Michael Pankowski. In 2022, Mark authored Gen Z Graduates To Adulthood. Mark’s latest book, ZEO, was published in 2023 as more Gen Zers transitioned from college to their career. The Gen Z books have led to invitations from conferences, corporations, brands, agencies, universities, industry associations and pro sports leagues and teams for Mark to deliver keynote speeches featuring his Gen Z research and insights.
Mark has also co-authored a trilogy of job search/career transition books with Frank Kovacs including Career In Transition, Win The Job & Thrive In A Multigenerational Workplace, and Conquering Job Transition published in 2025.
To learn more, visit www.markbealspeaks.com.